cheryl’s halloween 2021 seasonal cAMPAIGN

Visual Identity, Patterns, Typography, Graphics, Packaging Design

The Cheryl’s Halloween 2021 concept was a haunted neighborhood. The designs showcased a neighborhood filled with spooky houses that are home to our favorite Halloween characters. Graphics and lettering had a retro, hand-drawn style that felt nostalgic yet fresh for our older customers. The palette used shades of orange, black, purples and greens. This collection was a playful and fun celebration of the Halloween season for all ages.

Once I developed the concept for this campaign, I created the color palette, graphics and typography and applied them to the gift packaging. Next, my photo styling direction was used to create product and lifestyle photography. Then this campaign was used to create the catalog, emails and other marketing materials to promote the collection.