Cheryl’s SPRING 2020 COLLECTION

Visual Identity, Patterns, Typography, Illustration, Packaging Design, Photo Styling Direction

The Cheryl’s Spring line is a celebration of the season with positive messaging that can be gifted for any occasion. This line was inspired by sunshine and wildflowers fresh from the field. I digitally painted the multicolor florals and energetic text in a watercolor style. Then I created a complimentary blue watercolor gingham. These elements were then used throughout the collection for a fun and cohesive look. For photo styling, I wanted a bright, airy feel with a large open window in the background and vintage vases of wildflowers as props.