cheryl’s traditional holiday 2021 seasonal cAMPAIGN

Visual Identity, Patterns, Typography, Graphics, Packaging Design, Photo Styling Art Direction

During the December holiday season we created multiple campaigns to appeal to a variety of customers and the many holidays that are celebrated during this time period. I have included two of these collections from Holiday 2021, the traditional line seen here and the whimsical line.

We always want the traditional campaign to feel nostalgic and evoke winter warmth and togetherness at Christmas. The 2021 line was inspired by Christmas at a cozy winter cabin. Patterns had a rustic hand-drawn style featuring Fair Isle knits, plaids and wood textures. Graphics depicted winter cabin scenes, greenery, snowmen, evergreen trees and cardinals. Lettering was hand-drawn and nostalgic.

Once I developed the concept for this campaign, I created the color palette, graphics and typography and applied them to the gift packaging. I also applied this cozy traditional style to the ceramic designs for our Santa & Mrs. Claus cookie jars. Next, my photo styling direction was used to create product and lifestyle photography. Then this campaign was used to create the catalog, emails and other marketing materials to promote the collection.