Miss grace brand re-design
Color Exploration, Logo Design, Icon Design, Pattern Design, Packaging Design
Miss Grace is a bundt cake brand that Cheryl’s acquired in the mid 2010’s. We were asked to re-design the branding of Miss Grace to feel more elevated, modern and to better reflect the brand as a whole. I explored four different themes that fit the heritage and story of the brand: Family Farmer’s Market, Lemon Groves, Orchard Origins, and Vintage Farm Kitchen. I then collaborated with my Creative Director to explore logos, icons and color palettes for the different themes. Once we selected the Lemon Groves theme, color palette, and logo, I began working on pattern design and typography. I then created a style guide for the Miss Grace re-brand. Lastly I applied the new look to the Miss Grace Cake gift tin.
