Cheryl’s HOLIDAY 2018 Store signage

Printed Interior Store Signage

Prior to Fall 2016, the Cheryl’s stores did not have consistent, branded signage. As part of our brand redesign, I collaborated with our in-store merchandising lead to establish a store signage system that we could apply to each new season’s collections. Every major collection received a large photo-dominant introductory sign encouraging customers to check out the new line. Our products do not have barcodes, so each collection also received a sign indicating the price of each gift in the collection. I also created a price-point library of small signs featuring promotional pricing in the store. The look of the store signs are an extension of the seasonal packaging which I also designed.

We then visited each store seasonally, to help them implement new floor-sets, and create consistent visual stories for each new collection. The Holiday 2018 collection is shown below. For this collection we included a standard photo sign, collection sign, promotional price-point signs, a large window sign.