Gilly hicks girl fragrance

Packaging Design and Perfume Color

Designed as a three-month fashion fragrance, this was the first perfume to bring the new energy and style of Gilly Hicks to the fine fragrance family. I partnered with the GH marketing and clothing designers to select flirty watercolor patterns that were trending in the store at the time. The fragrance was so successful it was extended beyond the original 3-month plan, and inspired a marketing and social media campaign that embodied the #GillyHicksGirl. It was also sold in Hollister stores as a way to promote the Gilly Hicks brand and gain new customers.