Abercrombie and fitch + A&F Kids Personal Care collections

Packaging Design and Product Colors

In an effort to have a personal care line in all four Abercrombie brands, we created these brand new products for Abercrombie Adults and Kids brands. We wanted to create two lines to fit within the aesthetics and age ranges of the two brands, but also clearly relate to one another. The adult line used tall, angled bottles with brand-right fragrance colors and our traditional navy labels and branding. The kids line was created to feel similar, but more youthful and fun. We did this through the use of the exploded moose icon, bright, bold colors, shorter bottles and a younger product line-up.