SPRITZ TEA visual identity

Logo Design, Visual Identity, Packaging, Print & Digital Marketing Materials

Spritz Tea is a company that came to me in their first few years of business, looking for a brand refresh. They are a female focused company with a line of softly sparkling, boldly flavored teas. They wanted their branding to reflect their mission of empowering all kinds of women to pursue their dreams.  We started by reviewing the current branding and identifying ways to solve some of the issues that they were experiencing.

We first decided to modify the logo to add the word “tea” more prominently. This helped customers identify their product on shelves filled with sparking waters and alcoholic seltzers. Second, we created a new color palette containing two primary colors and a secondary palette. Each flavor was given a range of tones representing the many sides of a woman, soft and bold, delicate and strong. I also developed typography, icons and graphic direction for the brand based on the company values and mission. All of this was included in a new style guide for Spritz Tea.

Next I redesigned the packaging, giving each flavor a stronger hierarchy of information, distinct color palette and flavor name. I also created a concept for 4-packs that would be sold in retailers.