Cheryl’s Express HOLIDAY pop-up 2020

Pop-up design, Signage, Wayfinding

In the fall of 2020, Cheryl’s decided to open a pop-up for the holiday time period in a local mall, Easton Town Center. The AMC ticket booth had been vacant for a while, and it seemed like the perfect place to create our first Cheryl’s Express holiday pop-up. We collaborated with the store team and print vendor to get the space prepared quickly and efficiently.

Our goal was to create signage that was festive, inviting and enticing for our customers. We did this by focusing on a bold, red winter theme with snowflake graphics and larger than life photos of our delicious holiday cookies. We also created signs to help customers understand the flow of the unusual space, from purchasing cookies at the cashwrap to receiving the products. This pop-up was extremely successful; as it helped our customers purchase products in a quick, easy and safe way during the 2020 pandemic.